While the chasing scene of sustainable fashion continue to exist, recently an outdoor clothing company Patagonia prides itself on socially responsible business practice, and the latest move of the company proves it well how far it is willing to push the envelope.
Patagonia, recently launches a clean color collection which includes tops, bottoms, and jackets completely manufactured using natural dyes from renewable resources – and few of those resources include “dried beetles” and the “poop of silkwoms”.
Though the process of silkworm-produced dye is not yet employed on large scale, but there’s the dried beetles you must brace yourself for. The cochineal beetle – found mainly in the Canary Islands and Peru is widely used to dye food have also been now considered a natural and healthy dye. In addition to it, Patagonia also uses byproducts of food waste – including mulberry leaves, palmetto, pomegranate rinds and citrus peels as natural dyes.
While the struggle of sustinability continues to exist into every sector of business, eco fashion have started making its point through the efforts of young designers. Human impact on the environment is immensely showing its negative effect and thus the fashion industry have empathetically improving the scene of destruction.
While sustainable fashion came into proper existence in the late 1980s and early 1990s when well-known companies such as Patagonia and ESPRIT started taking baby steps into ‘sustainable fashion’, also known as eco fashion. Fashion is overall more than US$3 trilion industry, while every new day environment witness nothing new but degrading natural resources. The owners of such giant companies knew it well during assessments that the increase into these scene would wrongly affect the existence of human life.
Soon during 2000s, these companies influenced a lot of young talent to work towards sustanability and survival and the has became a whole new movement in recent times.
According to Earth Pledge, a non-profit organisation dedicated to the memory of Thomas Berry committed towards promoting and supporting sustainable development have reported that more than 8,000 chemicals are used to turn raw materials into textiles and 25% of the world’s pesticides are used to grow non-organic cotton. The reports also figures that an average American throws away nearly 70 pounds of clothing per year, and the fashion industry is considered to be the second largest cause of pollution worldwide.
Patagonia also launched a program this month that allows consumers to bring in used items bought from the company to exchange for store credits. The company donated $10 million in sales during Black Friday to numerous environmental groups.