A fledgling journalist who was at the helm of some of the world’s most successful magazines took a gamble by launching a quirky beauty concept – and her company is now worth over £10m.
Seeing a gap in the UK market for a fast beauty services for time-poor people, Fiona launched blow LTD – fast beauty bars and an ‘Uber for beauty’ app.
She kicked things off with two beauty bars offering 30 minute blow dries, make-up and manicures before taking it online with a mobile app allowing you to book into the bars or bring the team to you in the office, home or on location.
The married mother-of-two secured the then-CEOs of ASOS and Net-a-Porter as her first investors and last month sealed a £3.5m funding from Unilever Ventures – the venture capital arm of Unilever, whose brands include Dove, Sure and Toni & Guy.
Famous fans of her app include Nicole Scherzinger, Suki Waterhouse, Millie Mackintosh and Rosie Fortescue and she now has 22 employees in her London headquarters and more than 300 beauty professionals who work for her around the country.
Fiona McIntosh, 50, originally from Melbourne and now living in London, launched blow LTD – fast beauty bars and an ‘Uber for beauty’ app. Her company is now worth ‘tens of millions’
Where it all began: From journalist to media boss
Fiona’s first job was a far cry from the glamorous world of fashion and beauty; she started as a newspaper cadet journalist in Melbourne, court reporting and chasing fire engines while studying for her Bachelor of Arts in Journalism.