The making of Canada’s first Indigenous Fashion Week

Joleen Mitton on Canadian fashion’s theft of Indigenous culture and what led her to organize an Indigenous fashion week

Canada Fashion

Next month, Canada’s first Indigenous Fashion Week will be held in Vancouver, featuring 32 Canadian designers, almost all of them Indigenous—as well as Indigenous artists and performers. Anne Kingston spoke with its founder Joleen Mitton, a former model of Plains Cree, French and Scottish heritage who currently works with disenfranchised youth in Vancouver.

Q: You worked in fashion for more than a decade as a model—with brands like Lancome, Clinique, and Vivienne Westwood. Was there a signal moment for you seeing Indigenous symbolism and culture being ripped off ?

A: I was so young and working overseas.  I didn’t appreciate it at the time. I had to look through my book. I’d done shoots in Taiwan and dreamcatchers were part of the imagery—I was even wearing them. I was 15.  It is influriating; there’s cultural meaning to objects. Now you can go to Dollar Store and buy one.

Q:  There’s a history of  Indigenous appropriation in Canadian fashion. In 2009, Hudson’s Bay Co. proposed knock-off versions of Cowichan sweaters as part of its Olympics gear. Two years ago, the Canadian designers behind DSquared2 showed a “.dsquaw” collection. After, they went on to dress Beyoncé for her “Formation tour” and the designers and the Hudson’s Bay Co. hired the line to design Team Canada gear for the Rio Summer Olympics.  

A: The States is different than Vancouver. I don’t see that happening here; if it did, my community would be all over it. ReMatriate, founded by my good friend Kelly Edzerza-Bapty, is a response to stuff like that.

Q: What prompted you to organize an Indigenous fashion week?

A: I wasn’t looking to stay in the industry. I came back [to Canada] in 2008 and said  “I’m never going back.”  I started working with Indigenous kids in foster care. It was an eye-opener. They were dying their hair blonde and the people they looked up to included Miley Cyrus. They were not into their own culture. We were trying to teach them how to bead; they wanted to twerk.

I was working with girls groups aged 8-14 and  14-25.  And the girls were awesome. But we had some deaths in the program and it had to do with identity issues and not being proud of who they are. My kids get bullied at school for being Indigenous. We were teaching them how to use a slow cooker and write resumes—to help them get going in the world. Often, if they’re in foster homes they’re not living with Indigenous people so we try to help them know who they are, to try to teach Indigenous practices like beading or crafts. We wanted to have them look up to imagery of Cowichan sweater and Mukluks—to derive status from that.

I was talking to one kid and said ‘I modeled in Asia’ and she said ‘No!’. So I brought my book and the response was amazing. I was having trouble keeping older girls in the group, there were interested in boys and experimenting with drinking. I couldn’t keep them with a crockpot. So I started doing beauty nights and fashion shows with Indigenous fashion so they can walk with pride knowing they come from a beautiful culture.

I’d ask kids who their heroes are, and no one was an Indigenous person. They only know what they’re shown. Buffy St. Marie was a huge inspiration to a lot of people but this is a different generation. A lot of people are coming up. Giving them the visibility—this is what’s happening, this is what you can wear, this is who is doing stuff—is really positive.  This came from that. Not having them fall between cracks is the main goal.

Q: How long have you been planning?

A: Six or seven years. At first I wanted a magazine, but that was too much work.

Q: Mass retailers like H&M and Urban Outfitters are currently cashing in on derivative Native design, but we don’t know about Indigenous designers in Canada. Why?

A: Canada wasn’t ready. Canada is a young country—a melting pot.  Now people are looking for a way out of this individualism and corporate work and go go go. A lot of people are turning to Indigenous peoples for more sustainable ways of living.

| Check Out The Full Interview Here |



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