SuitSupply Loses 10000 Followers Over Same Sex Campaign

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New York, United States: A Netherland based suit company named, SuitSupply has faced huge backlash on social media over their recent campaign that promotes same-sex community in their advertisements.

SuitSupply, is an international men’s custom tailoring brand that recently unveiled their spring/summer 2018 campaign in-stores and online on Wednesday that consisted of photographs and videos of men touching or kissing each other. This gained a massive attention on social media and soon many people got offended by the idea of promoting same-sex and unfollowed their account to stop receiving such feeds in future.

The adverts were placed in Suitsupply’s 91 stores across 22 countries, as well as the company’s Twitter, Facebook and Instagram accounts, many people praised the idea but the majority of them went against it.

The company has since been receiving multiple, critical responses on social media for putting homosexual imagery in its adverts.

NRC Handelsblad, a Dutch newspaper, reported on Wednesday evening that the company has lost more than 10,000 followers on its Instagram profile after the publication of the adverts.

Before launching the ad campaign, Fokke de Jong, the founder and chief executive of the brand, said to BBC: “The attraction between people is an important part of fashion advertising.

“A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.”

De Jong admitted that the company might receive criticism.

“We do believe there is potential for negative impact, especially in countries where we have a significant presence, that is known for contrasting viewpoints.”

This is not the first time Suitsupply has made headlines with their adverts. In 2016 the company was heavily criticised by many for their “sexist” adverts of men playing around on a giant, half-dressed women.

Last year, Suitsupply’s sister company Suistudio launched an advertising campaign showing powerful women using faceless naked men as props.

In April 2010, Suitsupply was told to remove their “erotic” posters from their display windows in a west London shopping centr

 

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